Last week's announcement about the new lipstick brand, Exude, promoted by Rachel Zoe grabbed my attention enough to place an order as soon as the website was up. I bought this Cranberry lipstick and two glosses which I'll show you later.
The packaging is very modern and unique. I wish the boxes weren't so big, because I usually prefer keeping my lipsticks in their original boxes and it's just not an option in this humongous case. The tube is this rubbery-feeling white that I hope will be easy to keep clean (wet wipes are going to be essential). The lipstick itself is in liquid formula inside a traditionally-shaped clear plastic applicator. You twist the base (just a teeny tiny twist) to dispense the product and can use it directly on the lips or, as I prefer, with a lip brush.
The lipstick and glosses only arrived yesterday afternoon, so I can't write a comprehensive review yet, but I'm wearing it now and loving the soft balmy texture, the minty taste/smell (disappears withing five minutes) and the color. Oh, the color!
Cranberry is exactly as it appears in the photos and in the tube. A beautiful,flattering red berry shade with delicate shimmer. The liquid texture can be sheered or built for intensity and also mixed with the lip glosses. I'm way more impressed with Exude than I thought I would be. I admit that I'm ambivalent about Rachel Zoe, but a good lipstick is a good lipstick.
Exude lipsticks ($29 each) are currently online available online from exudelipstick.com.
All photos are mine. Seriously. Stealing them will result in bad karma that may or may not include bad skin forever.