There was some good news today for perfume lovers mourning the decline of Jean Patou house. Procter & Gamble released Jean Patou from their claws and sold the company to British fragrance manufacturer and distributor SA Designer Parfums Ltd. The new owner is part of Shaneel Enterprises Group, a company that seems a little more suited to luxury fragrances than toothpaste. According to WWD, Among Shaneel’s owned or licensed brands are Agent Provocateur, Jean Louis Scherrer, Aigner Parfums and Worth.
From the WWD article:
“We will reaffirm the Jean Patou heritage and credentials across our global markets and reinforce its position as one of the world’s leading fragrance houses,” stated Dilesh Mehta, Designer Parfums managing director.As I said earlier today on Twitter, the only way for Patou from here is up.
Designer Parfums plans to continue reproducing Jean Patou’s fragrances in line with original formulas, bottles, packaging and imagery.
Photo of Jean Patou, Paris, 1924, appeared on an eBay auction last year.